Built for Seller Doer Organizations
Revenue systems, pipeline structure, and growth strategy designed for technical and project-based businesses.
about seller doer partners
Practical Growth Systems for Seller-Doer Organizations
Seller-Doer Partners helps technical, professional, and field-service organizations build scalable growth systems without losing the client trust, technical credibility, and operational expertise that made them successful.
Many companies reach a point where growth depends too heavily on individual relationships, reactive proposal activity, inconsistent follow-up, and a small number of rainmakers. The business may have strong technical talent and loyal clients, but the commercial engine is difficult to manage, forecast, or scale.
That is where we work.
Operator Experience. Practical Execution
Seller-Doer Partners is built on firsthand experience leading commercial growth inside complex, relationship-driven businesses.
Our background includes scaling revenue organizations across private equity-backed services, environmental and infrastructure services, industrial businesses, and technical service platforms.
We have led the work companies often struggle to operationalize:
- Building commercial teams from the ground up
- Scaling seller-doer organizations across regions and business units
- Implementing CRM, RevOps, and forecasting systems
- Creating proposal, pricing, and go / no-go discipline
- Aligning sales, operations, marketing, and executive leadership
- Supporting acquisition integration and commercial standardization
- Improving accountability without disrupting the culture of technical teams
We understand the model because we have operated inside it.
Many companies reach a point where growth depends too heavily on individual relationships, reactive proposal activity, inconsistent follow-up, and a small number of rainmakers. The business may have strong technical talent and loyal clients, but the commercial engine is difficult to manage, forecast, or scale.
That is where we work.
About Brad Kerkhoff, Principal Seller Doer Partners
Brad Kerkhoff is the founder of Seller Doer Partners and a commercial executive who has spent his career building revenue organizations inside private equity-backed environmental, industrial, and technical services companies.
Most recently, Brad served as Chief Revenue Officer at Chronicle Heritage, a PE-backed, project-based technical services firm. He was part of the leadership team that grew the company from $21M to $82M in revenue over four years. In that role he built and led the commercial team, helped expand the business internationally, and later took on broader operating responsibility across the organization.
Before Chronicle, Brad led sales at Valicor Environmental, a PE-backed wastewater and environmental services platform. There he worked with the leadership team on pricing, pipeline discipline, and building out marketing and inside sales. At NYSE-listed CECO Environmental, he led the commercial side of a global air quality segment through a market downturn. He was also recruited by Saugatuck Capital to build the commercial function of FEMCO, a multi-acquisition industrial services platform.
Brad founded Seller Doer Partners around a challenge he has worked on from the inside: technical companies whose growth depends on experts who would rather do the work than find it. He works alongside PE sponsors and portfolio leadership teams on go-to-market strategy, pricing, compensation, pipeline discipline, and commercial leadership after an acquisition.
Brad holds an MBA from Midway University, a BS in Business from Murray State University, and a Certificate in Digital Marketing from Indiana University's Kelley School of Business. He is based in Lexington, Kentucky.
Operator Experience. Practical Execution
Seller-Doer Partners is built on firsthand experience leading commercial growth inside complex, relationship-driven businesses.
Our background includes scaling revenue organizations across private equity-backed services, environmental and infrastructure services, industrial businesses, and technical service platforms.
We have led the work companies often struggle to operationalize:
- Building commercial teams from the ground up
- Scaling seller-doer organizations across regions and business units
- Implementing CRM, RevOps, and forecasting systems
- Creating proposal, pricing, and go / no-go discipline
- Aligning sales, operations, marketing, and executive leadership
- Supporting acquisition integration and commercial standardization
- Improving accountability without disrupting the culture of technical teams
We understand the model because we have operated inside it.
Many companies reach a point where growth depends too heavily on individual relationships, reactive proposal activity, inconsistent follow-up, and a small number of rainmakers. The business may have strong technical talent and loyal clients, but the commercial engine is difficult to manage, forecast, or scale.
That is where we work.
SelleR Doer Model Focus
The Reality
The Reality
The Reality
Most seller-doers are more comfortable doing the work than finding the work. In project-based businesses, technical professionals are often pulled into delivery, deadlines, staffing, client issues, and execution. When projects get busy, outreach and relationship development naturally fall to the bottom.
The Cycle
The Reality
The Reality
Large projects create backlog, but also pull the team away from business development. Outreach slows, follow-up cadence weakens, and pipeline creation drops. When the project ends, backlog burns down and the company faces a revenue valley.
The Fix
The Reality
The Fix
We assess, define, and build the right model so work gets delivered while opportunity creation continues. That may include seller-doer cadence design, BDR/SDR support, marketing enablement, account management routines, compensation alignment, and CRM accountability.
The Focus BAttle: Selling vs. Doing Your top sellers are also your top project managers. When big projects hit, selling stops, and the revenue val
